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KMID : 0665420070220020167
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Korean Journal of Food Culture
2007 Volume.22 No. 2 p.167 ~ p.175
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A Study on Purchasing Current Status and Promotion Facts for Commercial Kimchi of Women in Seoul Area
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Joo Na-Mi
Kim Ok-Sun
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Abstract
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This study was to investigate purchase of women for commercial kimchi. Survey was carried out by questionnaire method that is target on 322 female over 20 age in Seoul area. The results of the study was that the way they get kimchi of women answered that they make it by themselves(63.3%). The reason of purchasing is they do not have enough time to make it at their home(43.8%) and its good taste(56.8%) result in their purchase. In the degree of preference about package material, prefer polyethylene(39.6%). Also respondents prefer purchasing poggi kimchi(63.4%) among other different types of kimchi. The promotion facts of purchasing commercial kimchi shows a high score in cold chain system package and specific kimchi development.
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KEYWORD
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purchasing, commerical kimchi, promotion
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